Media Strategies and 4P's
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You are a participant in a Directors meeting.
1. Draw implications that might exist for the media strategies of Resorts 123 from the "4 Ps of Marketing."
2. Explain why these elements are relevant and what their roles are in the overall success of the campaign.
Compilation was recently done of a proposal which I feel has the above information - thus I am confused as to what differs in the two tasks and how to begin formulation and begin the task. I have included previous task for review as it might help in providing assistance and clearing my confusion.
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Solution Summary
The 4 Ps of marketing, ie, Price, Promotion, Product and Place will have major implications in terms of designing and formulating the media strategies of the company. Let us see each of these impact one by one.
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1. Draw implications that might exist for the media strategies of Resorts 123 from the "4 Ps of Marketing."
The 4 Ps of marketing, ie, Price, Promotion, Product and Place will have major implications in terms of designing and formulating the media strategies of the company. Let us see each of these impact one by one.
The pricing of the service will affect the choice of the media in the sense that if the company prefers to follow a premium pricing strategy and wish to target only the upper strata of the society or in other words, high networth individuals, it needs to be selective in terms of the media chosen for this purpose. For example, if the pricing is set to target high networth individuals only, the choice of media will be exclusive travel magazines rather than general newspapers, so as to make the target client feel ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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