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Questions that primary market research can help to answer in relation to the 4Ps' (Product, Placement, Price and Promotion)? Please give examples.

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The response addresses the queries posted in 314 Words, APA Reference

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The response addresses the queries posted in 314 Words, APA Reference

Marketing Research

Primary Market Research

Yes, primary market research can help in assessing the 4p's of marketing mix, i.e. product, place, promotion and price. It is possible with primary market research to analyze all the 4p's for any organization in an effectual manner. It uses an effective data collection methodology to gather data about the 4p's. Primary market research uses survey method to evaluate the 4p's by considering their current as well as future behavior. It is possible with the ...

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Ashish Sharma, MBA (IP)
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  • BBA, University of Rajasthan
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