4P's of Marketing for an electric utilities company
Not what you're looking for?
Examine the 4 P's of marketing and discuss how each will be addressed within the business framework.
E-businesses can be categorized into generic models (i.e., a method of doing online business enabling the company to generate revenue). Research the following business models and then determine which one is applicable to your organization.
You work for an electric utilities company and will use the following models.
Infomediary model?Provides information that helps consumers to understand products and markets.
Manufacturer model?Creator of goods sold directly to the consumer.
Write a plan discussing the various e-marketing technologies (e.g., banner ads, pop-ups, search engines, e-mail newsletters) needed in the model(s) you selected to support the 4 Ps of marketing: price, promotion, product, and place. hide problem
Purchase this Solution
Solution Summary
The solution uses the Infomediary model, and manufacturer model for an electric utilities company. This e-business will analyze its 4P's of marketing to create a strategy for itself.
Purchase this Solution
Free BrainMass Quizzes
Balance Sheet
The Fundamental Classified Balance Sheet. What to know to make it easy.
Understanding the Accounting Equation
These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.
Lean your Process
This quiz will help you understand the basic concepts of Lean.
Income Streams
In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.