Market Management
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Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:
â?¢Describe the main line of business of the company
â?¢Name four of the countries in which the company operates
â?¢Explain, in detail, the implementation of the 4P's marketing mix concept by the company
â?¢Describe any differences observed in the implementation of this concept, from one country to another. 4 or 5 pages in length.
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Describe the main line of business of the company
Walmart is a fortune 500 company that specializes in the retail of apparel and electronics. The organization has a plethora of items for both e-retail and traditional retail. Walmart has revolutionized the retail industry and e-commerce for several years and can attribute most of its success to its overwhelming leadership in management and their ability to sustain consumers and retain employees. Walmart prides itself on embracing and maintaining a diverse workforce. In addition to the organizations much deserved praise of sustainability, the organization has succumb to negative publicity that contradicts many of the positive reviews from critics and consumers.
"Walmart serves customers and members more than 200 million times per week at more than 9700 retail units under 60 different banners in 28 countries. With fiscal year 2010 sales of $405 billion, Walmart employs 2.1 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked in the top ten among retailers in Fortune Magazine's 2010 Most Admired Companies survey" (Walmart, 2011).
Name four of the countries in which the company operates
Walmart currently operates in twenty-eight countries, however just to narrow it down to four would include; the United Kingdom, Brazil, China, Mexico.
Explain, in detail, the implementation of the 4P's marketing mix concept in by the company.
The 4P's plays a significant role in Walmart's organizational success. The marketing mix allows the organization to determine how products should be ...
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