My solution for answering this question is as follows:
Step 1: Define the 4P's
The marketing mix or four P's represent product, price, place (distribution) and promotion that center around the target market (consumer). In more detail:
Product - Refers to the tangible goods or intangible services that the business provides to the consumer. Decisions need to be made about the product/service including a brand name, what the product/service will be used for, warranty terms, repair, etc.
Price - Decisions need to be made about pricing strategies, discounts, seasonal sales, etc.
Place (Distribution) - How will the product or service be distributed to the consumer? Decisions relating to order processing, inventory management, distribution channels and the like must be made. ...
This 473-word solution provides step by step instructions with examples of how to write a paper in response to the question about how companies can capitalize on differentiation and positioning strategies using the 4P's marketing mix. The solution includes a sample outline with links to websites that will support completion of the assignment.
Analyze a Fortune 500 in the Service Industry using the 4P's of marketing: IBM
Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research:
- Describe the main line of business of the company
- Name four of the countries in which the company operates
- Explain, in detail, the implementation of the 4P's marketing mix concept by the company
- Describe any differences observed in the implementation of this concept, from one country to another.View Full Posting Details