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Marketing Strategies Using the 4P's

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How can companies capitalize on differentiation and positioning strategies using the 4 P's marketing mix?

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My solution for answering this question is as follows:

Step 1: Define the 4P's
The marketing mix or four P's represent product, price, place (distribution) and promotion that center around the target market (consumer). In more detail:

Product - Refers to the tangible goods or intangible services that the business provides to the consumer. Decisions need to be made about the product/service including a brand name, what the product/service will be used for, warranty terms, repair, etc.

Price - Decisions need to be made about pricing strategies, discounts, seasonal sales, etc.

Place (Distribution) - How will the product or service be distributed to the consumer? Decisions relating to order processing, inventory management, distribution channels and the like must be made. ...

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Analyze a Fortune 500 in the Service Industry using the 4P's of marketing: IBM

Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research:

- Describe the main line of business of the company

- Name four of the countries in which the company operates

- Explain, in detail, the implementation of the 4P's marketing mix concept by the company

- Describe any differences observed in the implementation of this concept, from one country to another.

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