Explore BrainMass

Explore BrainMass

    Distibution & Strategic Pricing

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    How do the strategic pricing and distribution decisions management makes affect the overall image and positioning of a brand? Explain your answer using a compare and contrast approach.

    © BrainMass Inc. brainmass.com March 4, 2021, 8:57 pm ad1c9bdddf
    https://brainmass.com/business/marketing/distibution-strategic-pricing-206119

    Solution Preview

    Strategic pricing is directly related to the overall image and positioning of a brand because the choice of "premium" versus "competitive" or "low" pricing clearly portrays the intention of the organization to position its product and clearly reflects the target consumers that it plans to cater. In other words, pricing clearly reflects the decision of the management regarding the most appropriate consumer base for its products. For example, the choice of a high end pricing for a clothing ...

    Solution Summary

    Distibution & Strategic Pricing: affect to overall image and positioning of a brand?

    $2.49

    ADVERTISEMENT