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    Distibution & Strategic Pricing

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    How do the strategic pricing and distribution decisions management makes affect the overall image and positioning of a brand? Explain your answer using a compare and contrast approach.

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    Strategic pricing is directly related to the overall image and positioning of a brand because the choice of "premium" versus "competitive" or "low" pricing clearly portrays the intention of the organization to position its product and clearly reflects the target consumers that it plans to cater. In other words, pricing clearly reflects the decision of the management regarding the most appropriate consumer base for its products. For example, the choice of a high end pricing for a clothing ...

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    Distibution & Strategic Pricing: affect to overall image and positioning of a brand?