Literature Review Pricing Strategies
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need three scholarly articles with one strategic domain topic examples: ( pricing strategy,, distribution channels, marketing or entrepreneurial orientations, vertical or horizontal integration—transaction cost need three scholarly articles with one strategic domain topic ( pricing strategy,, distribution channels, marketing or entrepreneurial orientations, vertical or horizontal integration—transaction cost econ)
brief Summary of articles
how they supplement or complement each other
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Solution Summary
This solution gives literature review on the topic of pricing strategies. The sources used are also included in the solution.
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Step 1
The strategic domain topic is Pricing Strategy:
The articles are:
MaoYing, W., Wall, G., & LingQiang, Z. (2014). A free pricing strategy at a major tourist attraction: the Case of West Lake, China. Journal of Destination Marketing & Management, 3(2), 96-104.
Chen, X., Li, L., & Zhou, M. (2012). Manufacturer's pricing strategy for supply chain with warranty period-dependent demand. Omega, 40(6), 807-816.
Hinterhuber, A., & Liozu, S. (2012). Is it time to rethink your pricing strategy?. MIT Sloan Management Review, 53(4), 69.
Step 2
First Summary:
In a tourist attraction called the West Lake, which is a World Heritage site, the admission fee was withdrawn and free access was provided to tourists. The withdrawal of fee initially led to loss to the local government but in the long run broadened the ...
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