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Goya Foods: Pricing distribution and implementation plan

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Pricing, Distribution & Integrated Communication Strategies - Implementation Plan:
- Development of Pricing Strategies aligned with Strategic Focus
- Development of Distribution Strategies aligned with Strategic Focus
- Development of Integrated Communication Strategies aligned with Strategic Focus
- Development of Implementation Plan
- Complete Strategic Marketing Plan as one seamless document.
- Development of Pricing, Distribution and Integrated Communications Plan.

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Pricing, Distribution & Integrated Communication Strategies - Implementation Plan

Development of Pricing Strategies aligned with Strategic Focus
The pricing of the product is dependent on the region, the ability to price for consumption, and the price of providing a quality product. While quality is an important aspect of the pricing strategy, there are issues of regional prosperity. Some areas of Central and South America are poor with many living in poverty. The fact they need good nutrition is important. Goya provides quality foods. Creating a pricing structure that allow for this will help the company meets costs and provide profit, without pricing needed product out of the reach of consumers.

In areas where Goya is established and popular, pricing should reflect the quality of the product and availability. Popular items should carry volume pricing and specialized products should be priced based on the market. Market penetration is the goal and using the information gathered through information technology, pricing can be set to appeal and target as needed the populations served. The objective is to increase market share by at least 12%, if not more throughout the entire region.

One final consideration in pricing is to consider the value of the products. Determining if the product is healthy, specialized, or different should be a ...

Solution Summary

The solution discusses the pricing distribution and implementation plan for Goya Foods.

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