Explore BrainMass

Explore BrainMass

    Whole Food's Strategic Plan

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    I need help to write a summary of an organization's strategic plan describing the following:
    - Any required organizational change management strategies that would enhance successful implementation
    - Risk management plan, including contingency plans for identified risks

    © BrainMass Inc. brainmass.com October 2, 2020, 4:34 am ad1c9bdddf

    Solution Preview

    Here you go. Thanks for the opportunity. Hope this helps!

    Whole Foods, the nation's largest purveyor of natural groceries, has a strategic plan to increase sales. The chain currently operates more than 340 stores located throughout the United States, United Kingdom and Canada. It is the eighth largest food and drug store in the United States. The chain's strategic plan includes tripling its store count to 1,000 and increasing sales by opening stores in areas that are underserved by grocers and in smaller markets (Patton & Gruley, 2012). In order to obtain this objective, it must make changes to its management strategies, and also review its risk management plan, including contingency plans for identified risks.

    By adding stores to areas that are called "food deserts" Whole Foods will be able to offer grocery products to communities where there are currently few places to shop. This is a positive objective, in that it is good for the consumer, the community, and the organization. To serve these areas, Whole Foods plans to alter the size of news stores, opening some stores "as small as 15,000 square feet and ass big as 75,000 square feet for others" (Patton & Gruley, 2012). In general, the company plans to shrink the size of its average store to better fit into smaller markets. The company will need to determine how to present the Whole Foods concept in both smaller and larger footprints, while serving the community and its needs. In June 2012 Whole Foods opened a store in the Detroit area, a city vastly different than the locations traditionally targeted by the chain. Typically, the chain has offered organic and natural food. By putting stores in food deserts, the chain must adjust its strategy to appeal to the broader needs ...

    Solution Summary

    THis detailed solution provides a summary of an organization's strategic plan (Whole Foods) and includes any required organization change management strategies that would help with the implementation of the plan. It also describes the company's risk management plan, including contingency plans for identified risks. Includes APA formatted references.