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Justify the importance of marketing research in the development of Kudler Fine Food's marketing strategy and tactics and identify the areas where additional market research is needed. Also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food's marketing strategy and tactics.

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Justify the importance of marketing research in the development of Kudler Fine Food's marketing strategy and tactics and identify the areas where additional market research is needed. Also, analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food's marketing strategy and tactics.

Include APA formatted reference.

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Marketing research is very important in developing the strategy of Kudler Fine Food's marketing strategy. With regards to the marketing strategy, Ms Kathy needs to make decision with regards to the products that Kudler Fine Foods needs to stock. Further, she needs to decide the pricing that will be appropriate for each product line. Moreover, she needs to decide the area/locality in which she should open new Kudler Fine Food's stores or make use of other marketing channels. Finally, Ms. Kathy should make decisions about the promotions and communications that she must use for Kudler Fine Food's.

Marketing research is systematic and objective gathering, analysis and reporting of information that can help Ms. Kathy to make marketing decisions. Consider, the decision relating to the products her store should carry. Marketing research can help her develop a product strategy. A survey of current customers will inform her of the preferences of her current customers so that she can source, stock, and sell those products that are preferred by her current customers. Further, if she wants to expand her customer base, marketing research can ascertain the types of products that she can stock. Marketing research can inform her of ...

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