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Whole Food Inc's Case Analysis

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Whole Foods Market, Inc.
Journal of Case Research in Business and Economics
James L. Harbin Texas A&M University-Texarkana
Patricia Humphrey Texas A&M University-Texarkana

1. As you research Whole Foods and their specific strategies what struck you as positives and/or negatives. Are there certain strategic elements that were particularly insightful about what Whole Foods does? Are there any glaring weaknesses that could jeopardize their success?

2. The formulation of strategy must take into consideration the dynamics of the industry and its competitors. Whole Foods has two main competitors, Fresh Market and Trader Joe's and others as well, as identified in the case. How has Whole Food's strategy been influenced by these competitors?


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