Using the Nadler-Tushman Congruence Model, conduct an analysis of Whole Foods Market's inputs and how they align with the strategy.
For the analysis, start with strategy. Review Whole Foods Market's strategy and then determine which one of Porter's competitive strategies fits with this strategy. Then review the company's inputs and determine one or two specific critical inputs from each input category: environment, resources, and history.
Ultimately, determine how aligned the critical inputs are with the strategy. Is there high congruence (alignment), some congruence, or little to no congruence? Support the claim with a good, logical argument using the information collected.
In order to make this case, first review the strategy and then classify it as one of Porter's competitive strategies. Then identify the Key Input factors in the first three categories. Explain why these are the critical input factors. Then determine how congruent the three input factors are with the strategy.
Whole Foods core strategy over the years has been to offer high quality, premium organic food products to consumers. The company's competitive strategy can be termed as differentiation strategy with strong focus on the niche premium organic product market. However, in recent years, the company has responded to the recessionary times by offering more value of money products to the customers. The company has started putting more emphasis on affordable options due to recession and increasing competition from other natural grocers and retailers.
Competition and recession has caused this shift in the competitive strategy of Whole Foods and the company is increasingly pursuing discount tactics pursued by other retailers. The company is re positioning itself as an affordable retailer for everyday grocery and is opening outlets in low income neighborhood as well.
Now, let ...
Contains critical inputs section of the Nadler Tushman model for Whole Foods Market.