Whole Foods Market - Nadler Congruence Model
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Please discuss the congruence or alignment between inputs and strategy of Whole Foods Market using the Nadler Tushman Congruence Model.
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Solution Summary
This solution discusses the congruence or alignment between inputs and strategy of Whole Foods Market. The Nadler Tushman Congruence Model is used in this solution.
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Let us now evaluate the alignment of critical inputs with the strategy of the organization.
Let us start with the consumer which is a key input under the environment category. Today's consumers are increasingly focused on buying healthy, organic and natural food products for their homes but at the same time, are becoming more value or price conscious as well due to tough economic times. Further, the increased availability of affordable natural products at numerous other supermarket chains and neighborhood retailers has given easy and affordable access of such natural products to consumers.
If we evaluate the congruence of this input with the overall strategy of Whole Foods Market, we can say that the previous strategy of Whole Foods Market to focus on premium segment of the natural products market did not aligned too well with this input. However, the company is trying to reposition itself by making Whole Foods Market a more affordable brand. The renewed focus of the company is a good move by the company to exploit the growth opportunities in the natural food market. The organization will be able to enhance its market share by offering more affordable options to today's consumers who have more options ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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