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    Global market segmentation

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    Respond to the following question. Provide rationale and examples to support your answers.

    Multinational and global markets may be segmented along geographic, demographic, economic, technological, or cultural lines. Select one market segment and discuss which strategic planning considerations are necessary to address multinational and global market challenges in that market segment.

    Draw conclusions from the results of your peers' research, ask questions, provide statements of clarification, specify a point of view and your rationale, respectfully challenge a point of discussion, and/or draw a relationship between one or more points of discussion.

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    Solution Preview

    The market segment that we select is the economic segment. Several strategic planning considerations are required to address multinational and global market challenges in that market segment.
    The first consideration is that if economic segmentation is done there must be differential pricing. Each economic segment must have appropriate pricing. For example, a country with a high per capita income will have higher pricing. The same product sold in an economically backward undeveloped country will have lower pricing. The challenge is that differential pricing can attract legal action. The rationale is that competitors will object to differential pricing. For example, a company selling cars in Sweden will price them differently from the price ...

    Solution Summary

    The answer to this problem explains how multinational companies segment their markets . The references related to the answer are also included.