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Foreign Consumer Markets: Wine in Australia

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Need assistance with one of the questions below:

Also consider the product's or service's consumer trends, market segmentation, options for local marketing strategies and branding strategies

The product is wine
Australia is the foreign country
Mexico is the domestic

All I need is guidance ideas of where to begin:

Evaluate how global organizations use local market strategies to build strong customer relationships and customer value.

Explain the factors that influence foreign consumer purchasing decisions.

Analyze how foreign markets are segmented to form local target markets.

Explain the important decisions involved in developing global branding strategies.

Write a team paper analyzing the consumption behavior of a specific market in a foreign country. You must include the identification of the selected domestic and foreign countries and selected product or service your team will use. Identify a business opportunity based on customer needs. When identifying the domestic and foreign countries, consider the consumer analysis of:

o Also consider the product's or service's consumer trends, market segmentation, options for local marketing strategies and branding strategies.

Provide an analysis supported with appropriate data, based on principles used in the economics class.

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Solution Preview

To start this off, consider the fact that the good life as is known within Mexico is within the Guadalupe Valley, which with its combination of moderate weather, constantly has new wine releases. The Mexican wine industry is dynamic and is always evolving in spite of global economic trends. Within this valley, new wine yards constantly emerge, with local visitors increasing on an annual basis. While international numbers of tourists are low, Mexicans are embracing the pursuit of creating world class wine consumption (Dryden, 2011).

On the other hand, Australia is renowned to have a high culture when it comes to wine. In England, Australia remains a market leader when it comes to objectivity within the wine market. Over the years, the ...

Solution Summary

Foreign consumer markets for the Wine in Australia are examined. The expert evaluates how global organization use local market strategies to build strong customer relationships and customer values.

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Marketing Position Statement

Product: Wine
Niche: Introducing the wine from mexico to australia with the middle class, restaurants and hotels.

The position
Marketing Position Statement: Propose a marketing position statement consistent with the expectations, motivations, values, attitudes, and belief systems of the consumers for each of the two markets you selected. Explain how you reached your conclusion.

Pricing strategies

Proposed Pricing Strategies: Based on your positioning statement and industry assessment, the consumer's ability to pay, and the competition, discuss evaluations of pricing options available to your team

Product Modification and Pricing Strategy
Discuss your final product launch plan:

o Marketing Position Statement: Write a marketing position statement consistent with the expectations, motivations, values, attitudes, and belief systems of the consumers for each of the two markets you selected. Explain how you reached your conclusion.

o Business Goal: Financial and operational business objectives.

o Product or Service Features: Describe your proposed modifications to the product or service. Then, explain your rationale for the modifications. Include an assessment of manufacturing costs.

o SWOT Analysis

o Proposed Pricing Strategies: Based on your positioning statement and industry assessment, the consumer's ability to pay, and the competition, discuss evaluations of pricing options available to your team.

Provide an analysis supported with appropriate data, based on principles used in the economics class.

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