Explore BrainMass

Apple iPhone

Need help answering the following questions.

How can Apple evaluate the attractiveness of each identified segment of the Iphone?

Which aspects of consumer behavior should Apple Iphone emphasize in their marketing plan and why?

Describe and discuss the personal factors that have the most influence on consumers purchasing the Apple Iphone?

© BrainMass Inc. brainmass.com June 18, 2018, 7:15 am ad1c9bdddf

Solution Preview

Step 1
Apple can evaluate the attractiveness of each identified segment of IPhone by assessing if the chosen segment is accessible to it. Further, Apple must consider if the identified segment will generate adequate income to help recover investment. Next, the identified segments must be measurable so that the number of customers and their frequency of purchase in the segment can be counted. Apple must be able to assess the volume of iPhones that will be purchased in that segment. The identified segments must be different from other segments, they should not be overlapping. Finally, Apple ...

Solution Summary

This answer offers cogent arguments relating to Apple iPhone.