Technology Impact Paper
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Technology Impact Paper
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Prepare a paper about the impact of technology on customers in regard to the following:
o How the company introduced the new product to customers
o Ways that added value from the new technology was proven
o Outline support plan for customers who may have questions
o Emphasize new partnerships with technology partners and enhanced customer
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The new technology based product that has been introduces id the iPhone which is an internet and multi-media enabled smart-phone. there are several features that the iPhone has and these include camera phone, text messaging, media player, virtual keyboard, web-browsing, and multi-touch screen.
o How the company introduced the new product to customers
iPhone was introduced to the customers through large scale advertising. There was a hype created about the launch of iPhone in the USA. The media described the new technology based an entirely new user interface based on multi-touch display and new software. The customers were told they could control iPhone with just their fingers. The iPhone was introduced by the CEO of Apple as a revolutionary and magical product that is literally five years ahead of any other mobile phone. The iPhone was introduced as a revolutionary mobile device, a breakthrough in ...
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- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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