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Market Research Implementation Plan: Problem Identification and Project Outline

a. Select an organization with which you are familiar, Verizon Cell phone company.This organization will be the basis for your Market Research Implementation Plan.

b. Scenario:
2) An organization (Verizon) is considering introducing a new product/service
New Product: The Verizon E-Zphone. This innovative product has the capabilities of an Iphone, and blackberry. The E-Zphone provides both 2 devices into 1 phone.

c. Prepare a detailed outline of your Market Research Implementation Plan in which you address the following:
3) - Develop an outline with headings
and a brief paragraph for each of the sections you anticipate having in your final Market Research Implementation Plan (you may change these in future weeks if you decide to do so). Be Specific.

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Solution Summary

Market Research Implementation Plan: Problem Identification and Project Outline

a. Select an organization with which you are familiar, Verizon Cell phone company.This organization will be the basis for your Market Research Implementation Plan.

b. Scenario:
2) An organization (Verizon) is considering introducing a new product/service
New Product: The Verizon E-Zphone. This innovative product has the capabilities of an Iphone, and blackberry. The E-Zphone provides both 2 devices into 1 phone.

c. Prepare a detailed outline of your Market Research Implementation Plan in which you address the following:
3) - Develop an outline with headings
and
-a brief paragraph for each of the sections you anticipate having in your final Market Research Implementation Plan (you may change these in future weeks if you decide to do so). Be Specific.

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Verizon's EZ Phone

Product - This product is different from its competitors, but the implementation of the marketing research will be similar.

Segmentation and Marketing Mix Research - The marketing mix research approach to marketing is one model of creating and implementing marketing strategies. This model stresses the "mixing" of various decision factors in such a way that both organizational and consumer objectives are attained. The most common variables used in constructing a marketing mix are price, promotion, product and distribution (also called placement.) Segmentation involves classifying the market on various parameters such as flavor, age and region. This will make the final outcome a mix of both primary and secondary research. The primary research has to be carried out to know the customer's attitude, tastes and needs. Various trade journals, industry reports should also be referred as secondary source.

Competitive intelligence is seen as a process of monitoring the competitive environment. This allows senior managers in companies of all sizes to make decisions on everything from marketing, research and development and investing tactics to long-term business strategies. This is seen as a continuous process involving the legal and ethical ...

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