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Prepare a 650+ word count paper addressing the following:
-Conduct market research concerning the selected scenario using secondary market research resources.-

The Scenario: Verizon is considering introducing a new product/service
The new product is called the (E-Z phone) which is a combination of the iPhone and a Blackberry.
Please include citations in the text
APA Format include references

Please inform me if you need any clarifications
Thank you

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The solution addresses Prepare a 650+ word count paper addressing the following:
-Conduct market research concerning the selected scenario using secondary market research resources.-

The Scenario: Verizon is considering introducing a new product/service
The new product is called the (E-Z phone) which is a combination of the iPhone and a Blackberry.
Please include citations in the text
APA Format include references

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Prepare a 650+ word count paper addressing the following:
-Conduct market research concerning the selected scenario using secondary market research resources.-

Secondary research consists of research that is from previously performed studies. The primary research that will be used for this study will be the G1 Phone by T-Mobile, which is the competitor to the Iphone and a significant player in Verizon's secondary research, as the product is already on the market.

G-Phone's overall capabilities - The G1 is an innovative phone, computer, television and movie theatre, just to name a few, all in one handheld piece of technology. This product has taken the consumer to the next level of technology. This small handheld device is more powerful than today's current home computer, laptop, blackberry and, its competitor, the Iphone. This product is very similar to the EZ phone and this research is a much needed source for success.

What makes this product so superior? The research data analysis performed for this product showed significant strengths. (Holson 2008) When the Iphone was introduced, the consumer could only activate the phone through AT&T. The G-1 Phone can be ...

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