Cable Industry Emphasizing Verizon and Comcast Cablevision

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The response address the queries posted in 4908 words with references.

// Before discussing the other sections of the paper, the first section will focus on the introduction to Verizon company. It will help in providing adequate knowledge about the companies and their business. This introductory section is very important before proceeding with the rest of the paper //

Table of Contents

Introduction............................................................................................3

Verizon.................................................................................................3

Comcast.................................................................................................4

Services provided by Verizon.......................................................................5

Services provided by Comcast......................................................................6

Issues in the Wireless Industry......................................................................8

Problems in the Wireless Industry..................................................................9

Comparison between Verizon & Comcast.......................................................10

Financial Analysis...................................................................................10

Comparison of the Services Provide by Verizon and Comcast...............................13

Conclusion............................................................................................16

References............................................................................................18

Introduction

This paper gives a detailed comparison between Verizon Wireless and Comcast Cablevision. It presents the issues and problems of competing in the cable industry and gives general information about both the companies and their existing market position. So, the paper compares both the companies from several different points and helps in understanding their actual status and position in competing within the wireless industry (Hjelm, 2000).

The wireless industry has well developed over the past years and many successful companies with good quality services have come up in the recent past. The wireless technology has improved over the years and has led to the successful technological advancements. A variety of services are available for the customers which provide ease in performing a variety of jobs and save time and increase the communication level.

Verizon

Verizon Communications Inc. is a component of the Dow Jones Industrial Average. It is an American telecommunications and broadband company. This company was founded in the year 1983 by AT&T Corporation. It was earlier known as Bell Atlantic Corporation which was a well operating company in the market. The company was given the name Verizon in the year 2000 when this Regional Bell Operating Company merged with GTE. Before the merger, the company traded in the New York Stock Exchange and used the symbol 'BEL'.

The merger between Bell Atlantic and GTE was the biggest merger in the business history of United States. The merger was priced at more than $ 52 billion and was done after two years of complete analysis of GTE. After the merger, Verizon started operating in the New York Stock Exchange with the symbol 'VZ'. Verizon wireless operates as the second largest wireless telecommunications network in USA. The company has around 70.8 million subscribers in the whole of US (Verizon, 2008).

Both the companies are America's reliable wireless companies which gives a number of communication facilities to the customers. Verizon earns a good annual revenue and provides employment to around 70,000 thousand employees. The company has to spend around 8 billion dollars annually for expanding and maintaining its nation wide CDMA network. The Verizon Wireless service provides many types of phones and devices for sale like LG, Motorola, Samsung, Verizon Wireless, Nokia, Palm, RIM etc.

Verizon wireless has annual revenue of about $ 43.9 billion and the headquarters of the company are at Basking ridge, New Jersey. Verizon Wireless is a result of the joint venture between Vodafone Group and Verizon Communications with 45 and 55 percent ownership. This company is out of the six major companies in US using CDMA technology. The company has received a number of awards for its work and services. It uses various media vehicles for promotion and publicity. The company provides a good quality network service and enjoys a strong advantage over its competitors.

// After discussing about Verizon in the above section the next section will now focus on discussing about Comcast. It will provide you with knowledge about the company and its main business activities //

Comcast

Comcast is the second largest internet service provider in USA, also the largest cable television company. The company was founded in the year 1963 by the contribution of three people, Ralph J. Roberts, Julian A. Brodsky and Daniel Aaron. It was incorporated in Pennsylvania under the name Comcast Corporation from American Cable Systems. Comcast serves a large number of customers and provides good service to high speed internet customers.

The company provides employment to approximately 100,000 people. Comcast uses newspapers, television and other types of media vehicles for publicity and promotion. The company has made a number of acquisitions which have helped it in doubling its size and increasing its competitive strength. It has successfully acquired American Cellular network Corporation, Storer Communications Inc., Group W. Cable.

Comcast provides good and best quality services for its customers and helps them to gain maximum satisfaction out of the services. It has good network availability and provides broadband services to its customers. It keeps the needs and requirements of the customers in mind and provides services accordingly. Comcast Wireless Home Networking provides connection to multiple computers with just one connection and also gives high security facilities to the customers.

// After discussing about the introductory part of the companies, this section will now focus on the various services provided by Verizon. It will give you knowledge about the various activities performed by the company //

Services provided by Verizon

The services that are offered by the company Verizon to the customers include different kinds of services. The services mainly provide different channels of communication to the customers. The company uses an effective promotional mix to promote its products and services in the market. The promotional mix of the company mainly comprises of the strong advertising campaign and various sales promotion methods. With the assistance of its better services, Verizon has been able to attain lots of benefit from the business environment (Products, 2008). Some of the services provided by Verizon are:

Voice: The Company offers different voice services comprising of phone services, web calling services and messenger services to the customers.
Voicemail: Voicemail services of the company are provided to the business houses and top the living house of the customers in the form of voice messaging service of Verizon (Products, 2008).
Verizon wireless: The Verizon wireless service comprises of a wide wireless telecommunication channel, which provides CDMA technique to the customers. It also provides handsets to the ...