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Comcast's Strategy for Competitive Conditions

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Read Illustration Capsule 1.1 in Chapter 1. See file attached.

1a. From your perspective as a cable or satellite service consumer, does Comcast's strategy as described in Illustration Capsule 1.1 seem to be well-matched to industry and competitive conditions?

1b. Does that strategy seem to be keyed to maintaining a cost advantage, offering differentiating features, serving the unique needs of a niche, or developing resource strengths and competitive capabilities that rivals can't imitate or trump (or a mixture of these?) In your response, please include why or why not.

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Comcast's Strategy is discussed very comprehensively in this explanation..

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Read Illustration Capsule 1.1 in Chapter 1

1a. From your perspective as a cable of satellite service consumer, does Comcast's strategy as described in Illustration Capsule 1.1 seem to be well-matched to industry and competitive conditions?

No, the strategy of Comcast does not seem to be well-matched to industry and competition. The reason is that Comcast focuses on individual services and charge high for these services. For instance, the broadband download speeds of 6 MB are little improvement over 3 MB speeds available from DSL type service providers. Video-on-demand service claims Comcast is not provided by other service providers, however, this is not true even DSL type services provide on-demand services ...

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Hatim Baxamusa, MBA
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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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