Share
Explore BrainMass

What aspects of Nintendo's strategy made it a game-changer

What aspects of Nintendo's strategy made it a game-changer in the video game industry?

1. What impact has it had on the competitive dynamics of the industry?

2. How did competitors fail to anticipate a dramatic change in the terms of competition?

3. What conditions now serve as barriers to effective competitive response?

Based on the strengths, capabilities, and resources of each competitor, what strategic options are most likely to support a promising competitive strategy?

Solution Preview

What aspects of Nintendo's strategy made it a game-changer in the video game industry?

Nintendo's entire focus was on non-gamers. While video game companies were saturating the market with products directed at those who regularly played video games, Nintendo's entire strategy was focused on those who are not considered gamers. They combined this strategy with real-life simulations in the games that they developed, along with user-friendly devices. Expert gamers, if they chose to purchase Nintendo products, and those who have never played a video game both found Nintendo products easy to use, combined with exciting and innovative graphics.

1. What impact has it had on the competitive dynamics of the ...

Solution Summary

What aspects of Nintendo's strategy made it a game-changer in the video game industry?

1. What impact has it had on the competitive dynamics of the industry?

2. How did competitors fail to anticipate a dramatic change in the terms of competition?

3. What conditions now serve as barriers to effective competitive response?

Based on the strengths, capabilities, and resources of each competitor, what strategic options are most likely to support a promising competitive strategy?

$2.19