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Emotion and Action Strategy

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Word count: 250.

How can emotion support the strategy in an action equation?

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Action Strategy

In business sometimes emotion can get in the way, but there are times when emotion can help. In the action equation there are places that emotion can be valuable. As an example, generating excitement among those in the organization that will implement a strategy is highly effective and efficient for sustaining a plan's longevity. Emotion can create momentum and this can be a game changer that will make the difference between ...

Solution Summary

This 284 word solution deals with emotion and Action Strategy. It has one reference to tie the concepts together. It outlines the importance of emotional engagement of employees using Google as a powerful example for the concept.

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Business Research for Optimal Decision Making

Think about a recent business decision you have made that was either a success or a failure. Your supervisor asked you to email him/her a self-evaluation of this decision as part of your yearly evaluation. You are to be as objective and open minded as possible. Analyze your decision using Bazerman's six steps as a guide: define the problem, identify the criteria, weigh the criteria, generate alternatives, rate each alternative on each criterion, compute the optimal decision. Make sure your email addresses the following issues:

Were there any discrepancies between the calculated "optimal" decision and your actual (or favored) decision? If so, what might account for the discrepancies?

What problems, if any, did you encounter when completing the steps? (For example, were you able to compute an optimal decision? If not, why not?)

Are there any weaknesses in the "fully rational" model of decision-making? If so, what are they?


Bazerman, M. H. (2006). Judgment in Managerial Decision Making (6th ed.). New York: Wiley.

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