Select a Company you think has a good strategy for developing relationships with their customers.
The company I wanted to use is Comcast. Following is the assignment. I need references. I will get additional strategies from my text.
We all understand the importance of keeping customers happy. After all, brand loyalty does drive customer retention and repurchase and therefore increases a company's revenues.
Select a company that you think has a good strategy for developing relationships with their customers. Describe and critique the company's strategy for developing relationships with customers. The critique should begin with a discussion of the programs that are currently in place. At a minimum, consider policies for:
- Handling customer complaints
- Providing information about new or existing products
- Placing orders
- Receiving any other feedback from customers
- Tracking an order
The analysis should then discuss what is good about the policies and what needs to be improved. The final section should include recommendations for improvements. Using the appropriate strategies from the textbook, discuss how the company can build customer relationships and / or capture value from customers. Suggest strategies that are not already in use. As a guideline, your recommendations should be about 1-page in length. Use the attached Template.
Please submit your assignment in the Word template provided using APA format.
When you use resources, remember to cite them in the body of the work using APA guidelines. The APA citation for your text is (Armstrong & Kotler, 2006). The format of the reference is:
Armstrong, G., & Kotler, P. (2006). Marketing: An introduction. Upper Saddle River, NJ: Prentice Hall.
APA Format assistance is available using the APA Citation Center.
- Choose Library from the top navigation bar.
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Here are references and appropriate URLs as needed.
SWOT Analysis of Comcast - www.itchybrainscentral.com/comcast-researchpaper.doc
Various Articles Pro and Con on Comcast Customer Service from BNET. Cited in:
Datasets on public integrity in The Center for Public Integrity - Comcast Cited in:
Comcast Official Website. www.comcast.com
Scores by Company in the American Customer Satisfaction Index. Cited in:
Belson, K. (June 26, 2006). "You Call Is Important to Us. Please Stay Awake." The New York Times.
This solution provides references about Comcast's brand loyalty and customer retention.