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    Brand general same results underdeveloped & developed economies

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    Do you think that "Brand" can generate same results or impact in the same way in under developing markets, as it is generating in the developed economies?

    Please include references.

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    https://brainmass.com/business/branding/brand-general-same-results-underdeveloped-developed-economies-409417

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    Please refer to the attached file for the response.

    BRANDING STRATEGY: IMPACT ON DEVELOPED AND DEVELOPING
    ECONOMIES

    Brand is defined as a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and differentiate them from those of competitors. To a company, it represents a valuable piece of legal property that can influence consumer behaviour, be bought and sold, and provide a security of sustained future revenues to its owner (Kotler, 2006).
    The following are some indicators of positive brand impact on consumers and on contributing to company performance:
    1. Greater loyalty
    2. Improved perceptions of product ...

    Solution Summary

    The expert examines the brand general same results for underdeveloped and developed economies.

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