Do you think that "Brand" can generate same results or impact in the same way in under developing markets, as it is generating in the developed economies?
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Please refer to the attached file for the response.
BRANDING STRATEGY: IMPACT ON DEVELOPED AND DEVELOPING
Brand is defined as a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and differentiate them from those of competitors. To a company, it represents a valuable piece of legal property that can influence consumer behaviour, be bought and sold, and provide a security of sustained future revenues to its owner (Kotler, 2006).
The following are some indicators of positive brand impact on consumers and on contributing to company performance:
1. Greater loyalty
2. Improved perceptions of product ...
The expert examines the brand general same results for underdeveloped and developed economies.