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Brand general same results underdeveloped & developed economies

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Do you think that "Brand" can generate same results or impact in the same way in under developing markets, as it is generating in the developed economies?

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The expert examines the brand general same results for underdeveloped and developed economies.

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BRANDING STRATEGY: IMPACT ON DEVELOPED AND DEVELOPING
ECONOMIES

Brand is defined as a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and differentiate them from those of competitors. To a company, it represents a valuable piece of legal property that can influence consumer behaviour, be bought and sold, and provide a security of sustained future revenues to its owner (Kotler, 2006).
The following are some indicators of positive brand impact on consumers and on contributing to company performance:
1. Greater loyalty
2. Improved perceptions of product ...

Solution provided by:
Elisa Valdez, PhD
Education
  • Bachelor of Science in Business Administration, University of the Philippines
  • Master in Business Administration, Saint Mary's University
  • Doctor of Philosophy in Education, University of the Philippines
  • Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
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