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Technology and Innovation Management

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I need help with the following questions.

What should mobile carriers do now respect to mobile music?
Should they invest heavily, moderately, or not at all in this new market? Why?
Put yourself in the shoes of Sprint and Verizon: What approach would you adopt?

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The expert examines technology and innovation management.

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Hi there,

In my opinion, if I were in the shoes of Sprint and Verizon, I would invest heavily in the mobile music market. The reasoning is simple, most consumers have grown accustomed to the notion that when they purchase a mobile phone, or subscribe to a mobile phone carrier's service, that the music portion will be bundled into the service. To not have that option with the ...

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