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15" Monitors

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You have been selected to write a memo to senior management outlining the recommendations and feedback from the other managers (i.e., your classmates). Before you begin, review the prior Discussion Board and review the other managers' (your classmates) recommendations and feedback. Use the Internet and Library databases in your research to address the following. Be sure to reference all sources using APA style.

1. Explain what you consider to be a consensus of the other managers' feedback in a detailed and succinct memorandum.
2. Explain the reasoning for the option that you selected as the consensus recommendation.

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Solution Summary

The solution discusses the concensus of whether the business should eliminate the production of the 15" monitors and promote only the 17" monitors.

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Explain what you consider to be a consensus of the other managers' (your classmates) feedback in a detailed and succinct memorandum.
From reading the posts of the managers, the consensus appears to be mixed. Some feel the discontinuing the 15" product is the right move while others feel differently in that the 15" product should be packaged with an expensive CPU for college and high school students. This would keep the price low and by keeping the price low, these managers feel that the products revenues will increase significantly. A few colleagues discussed the option of putting all the company's funds in promoting and producing 17" screens only, as Consumer Reports stated that the 17" monitor is a well produced product and, we know, that company is earning a profit on this particular product.
Explain the reasoning for the option that you selected as the consensus recommendation.
With all these factors, I have to concur that the best avenue for the company to pursue is to partner the existing 15" monitors with low cost CPUs and cease production on the 15" monitor. Once all ...

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