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Mcdonalds -Development of a Strategic Plan

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A. Identify the organization for which you would like to complete or are considering completing a strategic plan. You may focus this study on a specific department, group, division, or function, within the organization.
b. Provide a brief background of this organization, including its products/services and customers.
c. Look for the organization's mission and vision statements. Modify or improve them to achieve as much clarity as possible.
d. How do the mission, vision, and values aid the organization in reaching its desired end state?
e. What components of the strategic management process need to be analyzed in light of the new strategy?
f. What effect will the outcomes of the new strategy have on the leadership and culture of the organization? How will the outcomes affect stakeholders?

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Solution Summary

This solutions provides an overview of the Mcdonalds corporation and analyzes the Mcdonalds mission, vision and values, and how they enable the company to realize meeting their strategic objectives.

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a. Identify the organization for which you would like to complete or are considering completing a strategic plan. You may focus this study on a specific department, group, division, or function, within the organization.

The company selected for this particular assignment was the fast food restaraunt Mcdonalds.

b. Provide a brief background of this organization, including its products/services and customers.

The first Mcdonalds was founded by Ray Kroc in e Des Plaines, Illinois in 1955. Today Mcdonalds realizes $28 Billion in revenues from around the world. McDonald's Corporation, together with its subsidiaries, franchises and operates McDonald's restaurants worldwide. Its restaurants offer various food items, and soft drinks and other beverages. The company also has a minority ownership interest in the U.K.-based Pret A Manger. As of December 31, 2007, McDonald's Corporation operated 31,377 restaurants in 118 ...

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