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Mc Donald's: Mission, Vision and Major Goals

For the SLP project, we are going to perform a strategic audit of McDonald's Company.


Please write a 2 page report, answering the following questions:

Identify Mission/Vision/Major Goals

Identify Stakeholders

Analyze whether stakeholders' goals are part of the company major goals

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The response addresses the queries posted in 833 words with references.

//Before scripting about any Business's vision, mission, major goals, and stakeholders, we have to first understand about the business and its scope. We should know what kind this business is functioning and also it is leading Company in the Fast Food Industry. In this part, we will also discuss about Founder of the Company and its share in the global market of the related industry. So, firstly, we will write about 'Business and its scope' under the heading of Introduction, for example: //


McDonald' one of the chief international retailers for providing foodservice. There are more than 30000 local restaurants which cater to 52 million people with world class fast-food in more than 100 countries every day. McDonald's chain is spread worldwide, with 30,000 local restaurants. 70 % restaurants of Mc Donald's are local and independent franchisee, own and operate globally. Among the most precious and renowned brands of the world, McDonald's is one. Approximately on all the countries where the McDonald's is operating its services, it gets hold of a major share in the global renowned quick service restaurant industry of the informal eat out market.


The founder of the company was Mr. Raymond Albert Kroc, who had originated a strong basis for the company. It was first started in the US. (About McDonald's..., 2006) Ray Kroc started wit the opening of the Des Plaines restaurant in ...

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596 Words, APA Format