Explore BrainMass
Share

Explore BrainMass

    Apple Inc. Mission and Vision

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Company Mission, Vision, and Stakeholders

    Strategic management starts with vision and mission. It consists of the analysis, decisions, and actions an organization undertakes in order to create and sustain competitive advantages.

    Write a report on Apple's strategy. Begin by identifying the organization you will be studying. Explain how you will get the information you will use and why you picked this company.

    Then identify the major mission and vision of the company, the goals and objectives, and state whether it is in line with the needs of the major stakeholders involved (e.g., the customers, the employees, and such).

    © BrainMass Inc. brainmass.com October 10, 2019, 7:46 am ad1c9bdddf
    https://brainmass.com/business/strategic-planning/apple-mission-vision-594532

    Solution Preview

    Apple Inc. Mission and Vision Statements
    Headquartered in the US, Apple Inc. is the company that changed the way products were perceived by customers. Through its superior manufacturing capabilities, the company has been continuously able to redefine design of its products.

    Mission statement:
    "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad." ("FY 14", 2014).

    Vision Statement:
    Tim Cook, ...

    Solution Summary

    The solution provides an evaluation of mission and vision statements of Apple Inc., as well as the goals and objectives of the company.

    $2.19