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Apple's vision/ mission, objectives, and the strategies

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What changes to Apple's vision/ mission, objectives, and the strategies would you recommend based on the attached case and CURRENT (2007) information on Apple? Please see attached case of Apple.

It seems as though mission statement should be rewritten to make it more cohesive.

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What changes to Apple's vision/ mission, objectives, and the strategies would you recommend based on the attached case and CURRENT (2007) information on Apple?

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Based on the attached case studies and current scenario of Apple, I will certainly recommend Apple to stick to its vision or motto of "Thinking Differently" and should continue to attain its longer term vision and mission of providing innovative products to customer all over the world.

The vision and mission statement of Apple can be rewritten in the following manner, with more emphasis on innovation, quality and uniqueness.

Vision Statement:

Apple is committed to ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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