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Mc Donald's price elasticity of demand

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Analyze the price elasticity of demand for MC Donald's.

Analyze Mc Donald's competitors.

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Solution Summary

McDonald's price elasticity of demand is evaluated.

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Mc Donald's price elasticity of demand can be considerd quite high, i.e., the demand of Mc Donald's products is very flexible. This is because there are now many competitors of Mc Donald's, which can offer the same level or even better quality of food comapred to Mc Donald's. This observation has come to limelight more recently when Mc Donald's fatty food has been criticised publically and has been attributed to contributing to the obesity crisis ...

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