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    Impact of retial trends on consumer behaviour

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    How have retail trends affected consumer behavior? How have consumers affected the retail industry? Which carries more influence over the other? Why?

    © BrainMass Inc. brainmass.com December 24, 2021, 10:07 pm ad1c9bdddf
    https://brainmass.com/business/globalization/impact-retial-trends-consumer-behaviour-445391

    SOLUTION This solution is FREE courtesy of BrainMass!

    Retail stores are convenience stores; they offer wide variety of products including luxury products, global brands and technologically superior branded products to the consumers. It is changing the dynamics of consumer behavior and attracting consumers toward retails for shopping.

    Retail trends has affected the consumer buying behavior in a great extent. Retail stores are convenience stores; they offer wide variety of products including luxury products, global brands and technologically superior branded products to the consumers. It is changing the dynamics of consumer behavior and attracting consumers toward retails for shopping.

    On the other hand, increased level of awareness among consumers, globalization, exposure to various global brands, changing lifestyle and rising income is changing consumer preferences, their demands and their buying behavior. The change in consumer buying behavior has increased the need and growth of retail industry worldwide.

    By looking at the growth of the retail industry around the world, I would say that consumer has more influence on the retail industry than the other. Changing customer preference and demands are the major contributing factors in increased growth of the retail industry around the world.

    Reference:
    1. Khidir, T. (n.d.). Effect of consumer behavior on retail marketing of consumer durables. Retrieved from http://www.icmis.net/infoms/icoqm10/ICOQM10CD/pdf/P412-Final.pdf,
    2. International consumer and retail trends. Retrieved from http://www.ers.usda.gov/Briefing/globalfoodmarkets/consumer.htm.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    © BrainMass Inc. brainmass.com December 24, 2021, 10:07 pm ad1c9bdddf>
    https://brainmass.com/business/globalization/impact-retial-trends-consumer-behaviour-445391

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