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    Propose Research Project

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    Propose Research Project

    You are a brand manager of a snack chip. Your goal is to determine what effects different levels of online advertising (see http://www.sramanamitra.com/2011/01/11/top-10-online-advertising-trends-of-the-decade/) have on a consumer's behavior. The VP of Brand Management will want strong justification for your recommendations. Propose a research project to address this problem that focuses on the kind of research design you would use; why you would use it; and how you would conduct the research.

    The paper must be two to three pages in length and formatted according to APA style. You must use at least two scholarly resources other than the textbook to support your claims and sub-claims.

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    Solution Preview

    I am posting an outline for you to follow for a research proposal. There may be other needs as per your class lectures and notes, so please look at it carefully and include any other information. Additionally, please add your own knowledge and experience in the proposal. This makes the paper your own and allows you to convey how you would specifically approach the problem.

    Developing Research Proposals Handout

    Prepared by Ted Zorn, University of Waikato

    This is a handout I often give to students when I expect them to provide a research proposal for a course project. That is, it's intended for fairly brief proposals, not a prospectus for a masters or doctoral thesis.

    It gives students an example of the sort of thing I want, plus some commentary (in italics) about what I'm expecting in each section. I sometimes change the particular example given, in order to encourage them to think about particular kinds of projects. For instance, the example provided here was used in a Leadership Communication course. I've used the same format, but a different research project example, for a course on Organisational Communication Technology.

    Feel free to adapt it to your purposes.

    Advertising on line and the effects on consumer behaviour

    Subject: Research proposal

    Proposed Research Topic: This study will determine the effects of different levels of online advertising have on consumer behaviour.

    Purposes: As advertising enters new markets and uses newer technologies to reach people, internet advertising becomes more important. A single ad may reach around the globe within days, hours, or in some cases, minutes. Making use of internet advertising is a direction we are considering. ...

    Solution Summary

    A proposed research project is examined. The expert determines how to conduct the research.