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Marketing Plan of Flower business

I need help on number 5 (highlighted in red in the attached file).

1 Marketing Plan Phase I Paper
a. Create a new product or service for an existing organization that will be the basis for your Marketing Plan Paper, Phases I through IV.
b. For this Marketing Plan Phase I Paper, prepare a 1,400-1,750-word summary to include:
1. An overview of the existing organization.
2. A description of the new product or service.
3. An explanation of the importance of marketing to this organization's success.
4. A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service.
5. The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service.

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1 Marketing Plan Phase I Paper
a. Create a new product or service for an existing organization that will be the basis for your Marketing Plan Paper, Phases I through IV.
b. For this Marketing Plan Phase I Paper, prepare a 1,400-1,750-word summary to include:
1. An overview of the existing organization.
2. A description of the new product or service.
3. An explanation of the importance of marketing to this organization's success.
4. A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service.
5. The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service.

Marketing Plan Phase 1
The flower delivery market was estimated to be a $20 billion dollar business in 2004 (AboutFlowers.com). To set themselves apart from all the other flower delivery services available to consumers, 1-800-Flowers is planning a new marketing program. This paper will provide an overview of the company, a description of its new marketing program, and the importance of marketing to the success of both the organization and the proposed marketing program. It will also include an analysis of the company's strengths, weaknesses, opportunities, threats, and trends (SWOTT) and the approach that the marketing team will use to develop the strategy for this new service.

Overview of 1-800-Flowers
In 1976, Jim McCann opened his first retail flower store in the New York metropolitan area, which soon became a chain of 14 stores. In 1982, the company expanded its business into other retail access channels by going online. By 1985, they opened their own website, which is still known today as 1800flowers.com. In 1986, 1-800-flowers phone number was acquired, which was used to expand the business. McCann concentrated on becoming a company with a reliable brand name made from trust, which was accomplished by knowing the customer base and market.
The company provides a wide range of gift retailing, which consist of flowers, plants, gourmet foods, candies, gift baskets, and other unique gifts available to customers around the world by Internet, telephone, or by visiting one of their company operated or franchised stores. The company also maintains tactical online relationships with well-known names such as, AOL, Time Warner, Yahoo!, and Microsoft Corporation (MSN) and is listed as a class A common stock on the NASDAQ National Market.
The company monitors the quality of service and products by maintaining a comprehensive quality assurance program. This includes ongoing blind test orders, customer's and recipient's telephone surveys, in store and mail surveys, and customer service reports. 1800flowers.com stands by their products and services and offers a 100% satisfaction guarantee (ww2.1800flowers.com/about /index.asp).

The New Delivery Service
1-800-flowers currently provides delivery of flowers for customers across the nation. One of their ...

Solution Summary

This explains the key components of Marketing plan of online flower business

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