Share
Explore BrainMass

Graves Enterprises:

See attached file.

In this scenario-based activity attached, please review the attached doc to review the scenario and read the viewpoints of the key employees in order to answer the following:

1. What are your thoughts about the Consumer Products Proposal? Will it work? Why or why not?

2. What are your thoughts about the Commercial Products Proposal? Will it work? Why or why not?

3. What did you personally learn about Consumer Behavior that you did not previously know? What did you learn about Business Behavior that you did not previously know?

4. What primary concept relative to purchasing behavior was the exercise trying to demonstrate?

Attachments

Solution Preview

1. What are your thoughts about the Consumer Products Proposal? Will it work? Why or why not?

My thoughts about the eco-friendly product are positive. Normally, customers are inclined to purchase the products that are econ-friendly. Similarly, the proposal of selling products through Wal-Mart and K-Mart is an excellent idea and will increase the sales revenues of the Graves Enterprises

Will the strategies work? The target of Graves Enterprises is females 29-59 with a household income of $75-$150K should normally be willing to buy eco-friendly products. Further they should be willing to pay 2.5X prices. The expanded product line including Advance Auto Parts cleaner will also help increase sales. Still, I have my doubts about the proposal because the market research consultant says that consumers ranked price as the most influential attribute. A price increase of 1.5 X will decrease the sales of consumer products. Further, supplying 255 concentrated products to ...

Solution Summary

This posting gives you an in-depth insight into Graves Enterprises:

$2.19