Share
Explore BrainMass

Personal and Psychological Factors in Consumerism

I am having trouble describing some of the personal and psychological factors that may influence what consumers buy and when they buy it. Also, how do low-involvement decisions differ from high-involvement decisions in terms of relevance, price, frequency, and the risks their buyers face? Lastly, what are some ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets?

Solution Preview

Please see attached. Hope this helps! Good luck!

I am having trouble describing some of the personal and psychological factors that may influence what consumers buy and when they buy it. Also, how do low-involvement decisions differ from high-involvement decisions in terms of relevance, price, frequency, and the risks their buyers face? Lastly, what are some ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets?

Please 300+ words (Not sure if you wanted 300+ for each question so I gave you a bit more)

Psychological Factors
Psychological factors that influence what consumers buy and when they buy it include motivation, perception, learning, personality, and attitude. The first stage of the consumer buying-decision process is need recognition (consumer is moved to action by a need or desire). Thus, motivation is the starting point because this encompasses the needs (security, social acceptance, and prestige). ...

Solution Summary

The expert examines personal and psychological factors in consumerism.

$2.19