Explore BrainMass
Share

Personal and Psychological Factors in Consumerism

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

I am having trouble describing some of the personal and psychological factors that may influence what consumers buy and when they buy it. Also, how do low-involvement decisions differ from high-involvement decisions in terms of relevance, price, frequency, and the risks their buyers face? Lastly, what are some ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets?

© BrainMass Inc. brainmass.com October 25, 2018, 8:34 am ad1c9bdddf
https://brainmass.com/business/b2c-and-b2b-marketing/personal-psychological-factors-consumerism-544982

Solution Preview

Please see attached. Hope this helps! Good luck!

I am having trouble describing some of the personal and psychological factors that may influence what consumers buy and when they buy it. Also, how do low-involvement decisions differ from high-involvement decisions in terms of relevance, price, frequency, and the risks their buyers face? Lastly, what are some ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets?

Please 300+ words (Not sure if you wanted 300+ for each question so I gave you a bit more)

Psychological Factors
Psychological factors that influence what consumers buy and when they buy it include motivation, perception, learning, personality, and attitude. The first stage of the consumer buying-decision process is need recognition (consumer is moved to action by a need or desire). Thus, motivation is the starting point because this encompasses the needs (security, social acceptance, and prestige). ...

Solution Summary

The expert examines personal and psychological factors in consumerism.

$2.19
See Also This Related BrainMass Solution

Marketing Considerations for Consumer Behaviors

Hi! I need assistance with the following:

Each question should be answered in 200-300 words.

*Please provide necessary references.

1. What considerations do you feel a marketing manager in today's world should make in terms of consumer behavior?

2. Break down the consumption process stages for a recent purchase or sale you've made. Describe your experience from pre-purchase to purchase and finally to post-purchase. Please describe your experience and personal feelings in detail.

3. Describe the external and internal influences you were recently exposed to (or contributor of) in regards to a sale or purchase. Pick a specific product and describe the acquisition experience and what created your needs and desires. Explain from the aspect of the buyer or salesperson, if you were doing the selling.

View Full Posting Details