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    Retail business: Targeted and Actual Customers

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    Attributes of a retailer's actual customers may differ from its targeted customers. What are the possible reasons for these differences? Should a retailer respond to this situation? If so, how?

    © BrainMass Inc. brainmass.com March 4, 2021, 11:44 pm ad1c9bdddf

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    The needs of consumers within the retail industry tend to change frequently. Consumer needs differ from its targeted consumers as a result of a broad scope of what constitutes consumer satisfaction. There are some consumers that prefer a high quality of products and services above all else, whereas other consumers prefer an exceptional product ...

    Solution Summary

    This solution explains why the characteristics of a retail business's actual customers may differ from its targeted customers and how the retailer should respond to this situation.