Attributes of a retailer's actual customers may differ from its targeted customers. What are the possible reasons for these differences? Should a retailer respond to this situation? If so, how?© BrainMass Inc. brainmass.com March 4, 2021, 11:44 pm ad1c9bdddf
The needs of consumers within the retail industry tend to change frequently. Consumer needs differ from its targeted consumers as a result of a broad scope of what constitutes consumer satisfaction. There are some consumers that prefer a high quality of products and services above all else, whereas other consumers prefer an exceptional product ...
This solution explains why the characteristics of a retail business's actual customers may differ from its targeted customers and how the retailer should respond to this situation.