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    Principles of Marketing: Differentiating

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    How can the marketing mix be used to effectively differentiate and position your product or service?

    © BrainMass Inc. brainmass.com March 4, 2021, 8:04 pm ad1c9bdddf

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    The marketing mix elements are (four Ps):
    - Price,
    - Place,
    - Product, and
    - Promotion.

    The offer you make to you customer can be altered by varying the mix elements. So for a high profile brand, increase the focus on promotion and desensitize the weight given to price. Another way to ...