Principles of Marketing: Differentiating
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How can the marketing mix be used to effectively differentiate and position your product or service?
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The marketing mix elements are (four Ps):
- Price,
- Place,
- Product, and
- Promotion.
The offer you make to you customer can be altered by varying the mix elements. So for a high profile brand, increase the focus on promotion and desensitize the weight given to price. Another way to ...
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