How can the marketing mix be used to effectively differentiate and position your product or service?© BrainMass Inc. brainmass.com June 21, 2018, 7:45 pm ad1c9bdddf
The marketing mix elements are (four Ps):
- Product, and
The offer you make to you customer can be altered by varying the mix elements. So for a high profile brand, increase the focus on promotion and desensitize the weight given to price. Another way to ...