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    If Subway were to offer a delivery service how would you Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan

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    if Subway were to offer a delivery service how would you Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.

    Place strategy for Subway: The delivery centers should be located in areas where there is high potential demand for Subway products. Usually, the areas are core downtown areas where individuals in offices order Subway products during lunch time. In these areas even mobile delivery vans can be used because the demand is mostly concentrated during certain fixed hours. The other place option is the location of Subway delivery centers in residential areas where the residents order Subway ...

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