advertising media
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Select one of the following categories: computers (Dell and Gateway), mobile phones (such as Cingular and Verizon), restaurant franchises (such as Subway and Quizno's), and insurance (such as Allstate and State Farm). Research and discuss the choice of advertising media used by the two organizations in your assigned category. Compare and contrast the advertising plans - both online and offline - and discuss why they are successful/or not. What ideas can you borrow for WF?
Feel free to review printed materials as well as the World Wide Web to review promotions currently being used by both organizations.
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The response addresses the queries posted in 780 words with references.
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The response addresses the queries posted in 780 words with references.
//Before writing about the advertising media, it is essential to know about the Advertising Strategy of Subway and Quizno. One should know about the operations of the selected company, which will further assist in analyzing the advertising media in an effective manner//
Advertising Strategy: Subway and Quizno
Introduction
I have selected the category of restaurant franchisee for this paper. The two organizations that I have selected for discussing the types of advertising media are Subway and Quizno. It is necessary to adopt a proper advertising campaign for gaining success and popularity. Selecting the right advertising media attracts a large number of customers and increases the sales and profitability of the organization. The paper will focus on discussing the advertising media and advertising plans of Subway and Quizno.
//Above is the discussion of advertising strategy of Subway and Quizno. Moving to the next directions, explanation about the advertising media of Subway and Quizno is to be discussed//
Advertising Media
Subway: Subway is popular fast food restaurant franchise that sells sandwiches and salads. It is the third largest global fast food operator. It was founded in Connecticut, USA. Subway spends excessive funds on advertising. It uses outdoor advertising vehicles such as hoardings and posters. It also uses transit advertising, especially on trains. Subway has come with two new concepts of transit advertising, train jacking and train wrapping. Train Jacking is to buy the whole space inside the train for advertisement for a particular period of time. ...
Education
- MBA (IP), International Center for Internationa Business
- BBA, University of Rajasthan
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