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The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service for Subway offering a delivery service. Be sure to focus on how Subway will be different from other fast food delivery stores.

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The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service for Subway offering a delivery service. Be sure to focus on how Subway will be different from other fast food delivery stores.

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The major marketing research approach to evaluate the viability or attractiveness for the new delivery service will be an extensive primary research to understanding the needs, preferences, purchase behavior and decision making criteria of customers. Subway can conduct primary research via surveys/questionaires among its current customers visiting the stores as well as target customers to ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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