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    Marketing Research and Buyer Behavior

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    Throughout the course, you will be developing a marketing research proposal. For this, complete the following tasks:

    ?Select a research topic.
    ?Define the research problem.
    ?Develop the research approach.

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    Solution Summary

    By example and as part of a marketing research proposal, this solution provides assistance in selecting a research topic, defining the research problem and developing the research approach. The supporting article is attached for easy referencing.