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Marketing Research and Buyer Behavior

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Throughout the course, you will be developing a marketing research proposal. For this, complete the following tasks:

?Select a research topic.
?Define the research problem.
?Develop the research approach.

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Solution Summary

By example and as part of a marketing research proposal, this solution provides assistance in selecting a research topic, defining the research problem and developing the research approach. The supporting article is attached for easy referencing.