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Consumer Characteristics and Marketing Strategy

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How does the type of buyer or consumer impact marketing strategy? Are there characteristics of buyers and factors that influence their purchasing decision. How can an organization ensure that their marketing strategy is appropriate to their target market?

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Solution Summary

This solution discusses how the consumer impacts marketing strategy and explores the relationship between the characteristics of buyers and factors that influence their purchasing behavior. This solution is 234 words.

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HOW DOES THE TYPE OF BUYER or consumer impact marketing strategy?
1. The buyers' demographic characteristics impact marketing strategy. For instance, the strategy for children will be very different from that of targeting the elderly.
2. The nature of buyer will determine the strategy. For instance, the strategy for business-to-business marketing will be different from consumer ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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