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Different types of buyers and consumers

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What are the different types of buyers and consumers? How does the type of buyer or consumer impact marketing strategy? Consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their target market?

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Solution Summary

This solution describes the different types of buyers and consumers, how the type of buyer or consumer impacts marketing strategy, and considers the characteristics of buyers and the factors that influence their purchasing decision. It also explains how an organization can ensure that their market strategy is appropriate for their target market.

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