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Marketing Strategies

1. What are the different types of buyers and consumers? How does the type of buyer or consumer impact marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their target market?

2. What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company's marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

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1. What are the different types of buyers and consumers? How does the type of buyer or consumer impact marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their target market?

Buyers and consumers can be categorized in many different ways. For example one way to do so is by sex - males buy differently than females. Another way is by geographic location. Geographic location influences what people buy due to weather conditions and/or local culture. Another differentiation might be ...

Solution Summary

Brief discussion of various kinds of target populations who are consumers of marketable goods, and how research is conducted to match what these target consumers want.

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