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industrial as well as consumer application

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Pick a product that has both industrial as well as consumer application. As its marketing manager, discuss the differences, if any in your approach towards the marketplace, that is your marketing strategy. Discuss the factors, such as customer characteristics and product characteristics, that induce these differences in the marketing strategy.

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This answer provides you an excellent discussion on products that have industrial as well as consumer applications. References are included.

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Pick a product that has both industrial as well as a consumer application. As its marketing manager, discuss the differences, if any in your approach towards the marketplace, that is your marketing strategy. Discuss the factors, such as customer characteristics and product characteristics, that induce these differences in the marketing strategy.

The product is floor cleaner. There are several different in the approach towards the industrial and consumer ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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