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    Marketing Research and Buyer Behavior

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    You are the marketing manager for Sweet Cookies, Inc. which is planning to launch a new line of cookies and wants to assess the market size. The cookies have a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Discuss the six W's of a descriptive research design and how they may be adopted for Sweet Cookies.

    © BrainMass Inc. brainmass.com October 9, 2019, 5:37 pm ad1c9bdddf
    https://brainmass.com/business/the-marketing-mix/marketing-research-and-buyer-behavior-62684

    Solution Summary

    This solution discusses the six W's of a descriptive research design and how they may be adopted for Sweet Cookies.

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