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Marketing Research and Buyer Behavior

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You are the marketing manager for Sweet Cookies, Inc. which is planning to launch a new line of cookies and wants to assess the market size. The cookies have a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Discuss the six W's of a descriptive research design and how they may be adopted for Sweet Cookies.

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Solution Summary

This solution discusses the six W's of a descriptive research design and how they may be adopted for Sweet Cookies.

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