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    Business concepts and strategic direction

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    Using a bookstore/coffee house business (sort of like barnes and nobles and Starbucks combined), assist in defining (850-1100 words)a bookstore/coffee house business concept, its vision, mission, and values and how they are important in determining your strategic direction.

    Explaining and identifying the following:
    1. Define your business, products/services, and customers by developing a mission statement. Ensure that you are differentiating your product or service from the competition.
    2. Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
    3. Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
    4.. Explain specifically the importance of the vision, mission, and values in determining your strategic direction. Please avoid quotes from books or other sources. This must be related to the businness.

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    https://brainmass.com/business/strategic-planning/business-concepts-and-strategic-direction-253628

    Solution Summary

    Using a bookstore/coffee house business (sort of like barnes and nobles and Starbucks combined), assist in defining (850-1100 words)a bookstore/coffee house business concept, its vision, mission, and values and how they are important in determining your strategic direction.

    Explaining and identifying the following:
    1. Define your business, products/services, and customers by developing a mission statement. Ensure that you are differentiating your product or service from the competition.
    2. Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
    3. Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
    4.. Explain specifically the importance of the vision, mission, and values in determining your strategic direction. Please avoid quotes from books or other sources. This must be related to the businness.

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