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marketing positioning statement

What is the value and purpose of a marketing positioning statement?
How does the assessment affect the development of the marketing position?
How often should the marketing position change or be reviewed? Does it depend on the type of business or customer? Provide examples

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What is the value and purpose of a marketing positioning statement?

The positioning statement states how the company is perceived in the minds of the target market. The positioning statement has tremendous value because it mentions what business the company is in, who the company serves, the target market, mentions the competitors, the needs of the target market needs, the unique benefits provided by the service/product, and how the company is different from its competitors.
The positioning statement clarified how the firm or its products are perceived by the target market in comparison with its competitors.

How does the ...

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